Casa da Música Foundation

Associations and Institutions
Porto, Portugal, 2006

Director of Communication and Strategic Design

Invited by the administrator Nuno Azevedo to join the direction board of Casa da Música Foundation, which also integrated Pedro Burmester and Paulo Sarmento. GMG was responsible for opening one of the most important cultural institutions in Portugal, amplifying it to a larger audience and also increasing the number of various collaborations and partnerships with the Foundation. This contributed to the establishment of new relationships between music and other artistic practices in Portugal. 

Designed by the Danish architect Rem Koolhaas/OMA, the Foundation is situated in Boavista, Porto. GMG developed several projects in the communication area, like the re-branding the image of Casa da Música, collaborating with Stefan Sagmeister, the creation of an in-house graphic design department, hiring the designers Sara Westerman and André Cruz, or deciding to design and publish first Casa da Música Foundation book.

She also coordinate the redesign of the image of its resident musical structures, Porto’s National Orchestra and Remix Ensemble, having collaborated with the photographer Pedro Cláudio.

On the programme level she created the programme “ONP on Fridays”, which juxtaposed classical orchestra music with design, art and architecture, among other artistic practices, and contributed for many others, like for instance the innovative concept of Clubbing.